This project encompasses initiatives to raise awareness about road safety amongst road users and other stakeholders and to promote the importance of peace of mind, inner stability and values for enhancing safety.

The Transport and Travel Wing has been actively involved in creating awareness about road safety in various cities across India since the last five years. Special efforts were undertaken during Road Safety Week and the whole month of January each year. The first week of January each year is observed as Road Safety Week by the Govt. of India. Based on the experience of these past services, this new project has been developed with strategic activities for reaching out to various stakeholder groups at a much wider national level. This will be implemented by the existing network of Brahmakumaris centres in India.

Brief information about activities is given below:

Activities under the project can be broadly categorized into three sections:

• a) Direct action activities,
• b) Awareness Generation activities, and
• c) Educative activities

These include a variety of media and modes like:

• Citizens extending Thank You cards to drivers and other transport personnel
• A Road Safety Pledge drive
• Observance of World Day of Remembrance for Road Accident Victims
• Use of posters, hoardings, stickers for awareness
• Public interest Messages in Cinema theatres
• Public interest video messages in public buses
• Meditation commentaries and short talks on Radio
• Picture Exhibitions, Short talks and Video Shows at various institutions
• Quiz programme and/or Creative Competitions for schools, colleges, universities

Through all these activities, participants are helped to understand and touch the peace-loving, honest human spirit within them that inspires them to act with responsibility. This strengthens their ability to overcome the weak states of mind that drive them to addictions, road rage or irresponsible action. Thus, spiritual solutions are offered to deal with various aspects of road safety that include:

• 1. Dealing with stress while driving / travelling
• 2. Enjoying one's driving / travelling experience without being distracted or distracting others
• 3. Driving under influence of alcohol and other kinds of substance abuse
• 4. Use of mobile phones while driving
• 5. Adherence to traffic rules
• 6. Co-operation in post-accident scenario

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