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--------Road Safety Project Detail --------

RSW

This project encompasses initiatives to raise awareness about road safety amongst road users and other stakeholders and to promote the importance of peace of mind, inner stability and values for enhancing safety.

The Transport and Travel Wing has been actively involved in creating awareness about road safety in various cities across India since the last five years. Special efforts were undertaken during Road Safety Week and the whole month of January each year. The first week of January each year is observed as Road Safety Week by the Govt. of India. Based on the experience of these past services, this new project has been developed with strategic activities for reaching out to various stakeholder groups at a much wider national level. This will be implemented by the existing network of Brahmakumaris centres in India.

Activities under the project can be broadly categorized into three sections:

  1. Direct action activities
  2. Awareness Generation activities, and
  3. Educative activities

These include a variety of media and modes like:

  1. Citizens extending Thank You cards to drivers and other transport personnel
  2. A Road Safety Pledge drive
  3. Observance of World Day of Remembrance for Road Accident Victims
  4. Use of posters, hoardings, stickers for awareness
  5. Public interest Messages in Cinema theatres
  6. Public interest video messages in public buses
  7. Meditation commentaries and short talks on Radio
  8. Picture Exhibitions, Short talks and Video Shows at various institutions
  9. Quiz programme and/or Creative Competitions for schools, colleges, universities

Through all these activities, participants are helped to understand and touch the peace-loving, honest human spirit within them that inspires them to act with responsibility. This strengthens their ability to overcome the weak states of mind that drive them to addictions, road rage or irresponsible action. Thus, spiritual solutions are offered to deal with various aspects of road safety that include:

  1. Dealing with stress while driving / travelling
  2. Enjoying one's driving / travelling experience without being distracted or distracting others
  3. Driving under influence of alcohol and other kinds of substance abuse
  4. Use of mobile phones while driving
  5. Adherence to traffic rules
  6. co-operation in post-accident scenario

Year 2017

Global Road Safety Week (GRSW) was held on 8th to 14th May, 2017 as declared by the United Nations Road Safety Collaboration.

Under the project 'Safety through Spiritual Life Skills', the Brahmakumaris observed the GRSW 2017 largely by the use of electronic media in addition to the on-field educational and awareness raising activities.

During GRSW, thousands of people across the globe received E-mailers, specially designed in-house by the Brahma Kumaris and where urged to post their feedback too.

Year 2016

Run for Road Safety

A huge success with nearly 5000 participating in it, finishing on a musical note

The Brahma Kumaris Transport and Travel Wing (TTW) and RTO, Borivali joined National Road Safety Week campaign and organized 'Fun Run' Run for Road Safety on Sunday 10th January, 2016 at 6.00 am from St Francis Ground, Borivali. It was a 5 km and 10 km run that started and finished at St Francis Ground, Mt Poinsur, Borivali (W).

The morning chill did not deter 5000 runners from all walks of life - college students, working professionals, housewives and enthusiastic citizens - to join the advocacy run, aiming to create awareness about and promotion of road safely.

The event was flagged off by BK Divyaprabha National Coordinator - Transport Wing, Ravi Gaikwad, Chief of RTO Borivali, Gopal Shetty MP, Sahastrabhute Additional Transport Commissioner and Daya Shetty of the CID TV series.

Renowned singers Sonu Nigam and Sadhna Sargam, Television artists Jay Bhanushali, Shakti Arora and stand-up comedian Sunil Grover were also present during the event to support the cause and encourage the runners.

The runners were presented medals on finishing the run and were treated to a gala musical program by the Nari Shakti group (an all women troupe)

All the dignitaries present uni-vocally supported the Road Safety awareness efforts, citing need for change in road behaviors like road rage and non-adherence to traffic rules. They congratulated the participants for successfully completing the run and wishing all to drive safely for themselves and for others. Sonu Nigam expressed his sadness to note that people followed traffic rules in other countries, why should it not happen in India also. Singer Sadhna Sargam said that road safety was important for life and asked all to drive safely to live longer. Sunil Grover, of the 'Gutthi' fame on Comedy nights with Kapil Show, appreciated the RTO personnel for their diligent efforts all year round

The run demonstrated the power of collaborative efforts, using sports as one of the main tools, to help push advocacy for safe road behavior and safe driving by following simple road safety rules.

The event was live telecasted on Peace of Mind TV Channel.

Year 2015

The Global Road Safety Week Campaign by Brahma Kumaris titled 'SaveKidsLives' completed successfully.

Brahma Kumaris worldwide collected great support for this cause. Key highlights of the Brahma Kumaris participation in the campaign have been 85,830 Child declaration supports collected from 73 countries and outreach events which have been reported from 5 countries namely Mauritius, Kazakhstan, Nigeria, Sri Lanka and India.

Year 2013

Global Road Safety Week (GRSW) was held between 6th to 12th May, 2013.

Below Regionwise Conducted Programs:

Mauritius:
  1. Road Safety through Self Transformation 06-12 May 2013
  2. Report of programmes after Global Road Safety Week

Rajkot:
A special public programme was organized in observance of the Global Road Safety Week at Rajnagar hall on 5th May. The theme of the programme was 'Pedestrian Safety'.
Some of the important dignitaries who attended this programme included:

  1. Dr. Maheshbhai Joshi (Chairman - Economics in Saurastra University)
  2. Bro. Hasubhai Dave (Vice chairman - Mahatma Gandhi charitable Trustee)
  3. Bro. J.V.Shah (R.T.O Inspector)

Delhi:
Three training programmes were organised at Drivers Training Institute of Ashok Leyland in Delhi. 115 drivers benefited from this programme.
Delhi
At DTI, Delhi: BK Om Prakash Yadav, BK Swati, BK Renu, BK Rajkumari, Bro AK Agarwal - GM DTI & others

Mumbai:
The emailers on Road Safety were widely circulated to thousands of people. Also, the Road Safety Quiz programme was organized for the second time at Nokia, India.
Delhi

Year 2012

Engaging schools children as ambassadors to promote road safety amongst their schoolmates: TTW trained student volunteers from more than 35 schools in Mumbai in delivering a short interesting talk on Road Safety to their school mates. Thousands of students of these schools were also provided with a road safety badge that they wore for at least 15 days to spread awareness about Road Safety.

Quiz competitions on Road Safety were organized at nine colleges in Mumbai as a fun-filled way of motivating the youth to be aware of rules and practicing safe road behaviour.

One-minute Commentaries with positive affirmations were developed in Hindi and English. Radio 91.1 FM aired some of these commentaries during the Road Safety Week. These commentaries are designed to help drivers and travellers maintain a cool and calm disposition and enjoy their daily travelling/ driving experience.

CINEMAX - A popular chain of theatres in Mumbai used cinema slides developed by TTW as public interest messages for more than a month at 150 theatres across India.

Short videos Apromoting safe road behaviour were displayed in more than 1,200 video coach buses of the BEST - public bus service in Mumbai.

Banners sporting Road Safety messages were displayed on nearly 600 buses of Kadamba Transport Corporation - the local public bus service in Goa.

Talks on Road Safety were held for drivers and other staff of various companies and public transport corporations at various locations including Goa, Pandharpur (Maharashtra), Mumbai and Indore (Madhya Pradesh).